Send greeting card On My Mind

12/17/08

Ecards are a difficult business space for me to understand. This is the space that is eating the lunch from the old paper greeting card space that's been around forever and a day. In some ways it's a normal case study of technology advancement over a paper based product. But I don't think it's that simple. Greeting cards free eCards are not exactly the same product as paper greeting cards. Paper cards come from a store and require you to mail them. Electronic cards are bought online and never touch paper. The products here are just not the same. So in essence, the technology is really impacted the very product. This is not unique, just look at tvs, video games or any other electronic based market. Something I think you will enjoy.